TYR SPORT INC.
Creative Direction | Storyboarding | Production
As the Creative Manager at TYR Sport Inc., Daniel's role encompasses Creative Direction and Production, including the planning and directing of seasonal photo and video productions. He is responsible for conceptualizing and executing all creative campaigns, from concept to market launch, and overseeing all production logistics.
During productions, Daniel oversees all Creative Direction and manages personnel such as photographers, videographers, technical assistants, athletes, models, and crew. He provides guidance and instruction throughout the project to ensure that all content aligns with brand guidelines and effectively communicates the visual narrative of each product and athlete, highlighting individual features and accolades.
TYR USA Anthem
NBC Broadcast Commercial
Created for the 2024 Olympic Games and aired on NBC.
Role: Concept & Storyboard | Art Direction | Music Composition
TYR ANTHEM
NBC Broadcast Commercial
Created for the 2020 Olympic Games and aired on NBC, TYR Anthem portrayed the USA Athlete's anticipation, emotion & patriotism heading into the long-awaited Olympic competition.
Role: Concept & Storyboard | Art Direction | Music Composition
TYR ACTIVE: A DAY IN THE LIFE
Video Advertisement
Created for TYR Sport's 2018-19 line of active swimwear, showcasing function and versatility through a range of activities.
Role: Concept & Storyboard | Art Direction | Music Selection
TYR ACTIVE: FIT FOR IT ALL
Video Advertisement
A continuation commercial for TYR Sport's 2018 line of Activewear, created to showcase the line's versatility and durability through diverse activities and lengths of time.
Role: Concept & Storyboard | Art Direction | Music Selection
TYR RYAN LOCHTE: #JUSTLETMEWORK
Video Advertisement
An advertising campaign created for Ryan Lochte, Olympic Swimmer, announcing his partnership with TYR Sport and his return to the sport after a brief suspension in 2016. The commercial showcases his past achievements and reiterates the message that he's back and ready to compete.
Role: Concept & Storyboard | Art Direction
THE LOBSTER ROLL RESTAURANT AKA 'LUNCH'
Branding, Photo Shoot Production and Art Direction
Role: Logo Design | Layout & Design of all Print Collateral | T-shirt Design | Front-end Web Design
As a freelance Creative Director for the famed Hampton's restaurant, Daniel implemented a rebranding of the logo, company website and all marketing collateral. In addition to creating new layouts and designs for all printed materials - the ongoing project included sourcing freelance photographers and programmers, art directing photoshoots for marketing imagery of menu items and the establishment, creating content for social media, and overseeing the redesign of the website.
Rather than reinvent the iconic image of the '50's-style eatery that it's customers have come to love - the branding campaign succeeded in showcasing the establishment and it's products, adding a clean/modernized aesthetic to the restaurant's branding that remained consistent through all print and digital media.
Photography by Sang Hoon Park
Website by Dead On Design